Every tube of Hapee Toothpaste brings you: Maximum Fluoride Protection, Hapee contains 1,500 parts per million of fluoride, the maximum fluoride content to protect your teeth from cavities and to fight tooth decay effectively. it is formulated to give you that explosive menthol feeling while brushing and even long after brushing. Hapee has the perfect taste that every member of the family will enjoy. You can taste its great flavors while brushing. It gives you a burst of flavor that’s just right for every member of the family.