Repels dirt from sticking to the hair.

• With ACTIVE FRESH™ technology
  
• NO MORE TEARS® formula is gentle for newborns
• Clinically proven mild
• Hypoallergenic
• Dermatologist and allergy-tested

We love babies.

That’s why we have designed JOHNSON’S® Baby ACTIVE FRESH™ SHAMPOO for long lasting freshness. This mild, easy lather and non-irritating formula is infused with ACTIVE FRESH™ technology to help prevent sweat turning smelly while it deeply cleanses hair and scalp, so your little one stays fresh and smells irresistible even after playtime.